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New York, NY – Todd & Marlon LLC, established in June 2015, announces today the start of the commercialization of their first collection of luxury timepieces #YOURTIME. The collection will be initially available via a pre-sales campaign on Kickstarter while the production runs in parallel. Then, in summer 2016, the collection will be made available on Todd & Marlon e-commerce site and at some exclusive retail partners.
Black is defined as the darkest color but in reality black is not a color. Black is achromatic or “without color” – black is defined as the absence of light or its complete absorption. We all have used black during our life whether in our clothes, accessories, gadgets, vehicles ... in one way or another black has been a small or big part of our life. Some use the black color to hide feelings, fears or insecurities (or weight) but many other use it to exude power, control or to intimidate. Black is the most versatile color and suits everybody. It is the color of the seven deadly sins (pride, greed, lust, envy, gluttony, wrath and sloth) and this is the reason why it is the most used color! In fact, human being is attracted by the seven deadly sins and can’t stop ending up in either one or multiple of them. We might talk more about the concept of the appeal toward the seven deadly sins in another post but, for the time being, consider only that there are big companies that leverage this concept to create empires - think Sequoia Capital and one of their investment selection criteria or think the most successful movies and the fact that they have characters than represents in a more or less subtle way the seven sins.
The horology industry has not been immune to the black color phenomenon and over the years the use of black has been intensified. Thanks to the use of new manufacturing and decorating techniques as well as the introduction of new materials the use of black color on wristwatches has increased. The interest by some celebrities has then further enhanced the trend for black watches. From just being an accent, a detail in the watch, the black color is now being used across all elements with certain watches being exclusively in black.
This post is about the black color and about when and how the black has started being part of the horology industry. However, before jumping into the watches let’s see why black is the color of the seven deadly sins.
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You made your mind and decided to buy a new watch! So where do you start from? And where are you going to make the purchase? Buying a wristwatch might be a frustrating experience if not well planned… especially when “wristwatch” refers to a certain value item and not to the very affordable watch bought on an impulse.
This post is intended to help people navigating more effectively in the retailer landscape whether classic brick-and-mortar, internet or others when it comes to buying a new timepiece.
Human beings always had a passion for measuring the passage of time. This was the case thousands of years ago and always will be. However, over time this passion become more than just about measuring the passage of time. Nowadays who still uses a watch, most of the time, does it also for other reasons. With the current mobile phone penetration there is really no need for a watch … so why people still use it? We could argue the many reasons but the reality is that a watch is a way to express oneself. Like with a piece of jewelry (the main one for a man!) the watch tend to indicate the social status or the character and kind of lifestyle of a person. It is an extension of self. Some choose watches to feel part of a specific group (e.g. Rolex owners) or elite (e.g. Patek Philippe owners). Others, instead, want to stand out and differentiate themselves from the crowd and expensive watches might help with that. This is not to say that everyone who wants to break through the clutter needs an expensive watch but some do. Among those last there are very few that love to spend a fortune on watches and the world’s most expensive ones are created for them (and sometimes for celebrations). So what are the ingredients to craft the world’s most expensive watches?
We have identified 17 luxury signs that set the world’s most expensive watches apart from the rest. The below sections (click on the post image to expand) underline those characteristics with a very brief description.
#YOURTIME has been carefully crafted for the people who want to seize the day no matter what. With a 24 hours dial this unique timepiece allows you taking your time and enjoying every moment of the day. Having the entire day at a glance also helps better planning and organizing events – perfect for a busy person or someone who wants to live life to the fullest!
Every second count and having an accurate view of the time is a must. For their first timepiece Todd & Marlon have selected a Swiss Made movement because of its quality and a Quartz mechanism for its reliability and accuracy over time. This specific caliber is made of hundreds of parts (including 1 jewel) and it has been customized to fit the specific 24H dial of #YOURTIME watch.
A pure concentrate of Swiss Precision!
Enjoying the day might take many different angles and a robust and solid watch is paramount. #YOURTIME is the perfect timeless companion for every venture. Fiery and intense the first Todd & Marlon timepiece showcases Italian Design and Swiss Precision.
#YOURTIME has a Diamond Like Carbon (DLC) treatment for achieving a super resistant black matte finish, it has the most resistant crystal made of Sapphire and just to make sure every moment is viable the watch is also resistant to water (10atm/100m).
Handsomely crafted #YOURTIME iconic shape has been designed to suit sport, casual and business situations. The 38mm case has a sophisticated and elegant silhouette yet it is boldly shaped to resist extreme activities. The dial is made of two layers brushed in different contrasting directions to underline the difference between day and night hours as emphasized also by the sleek silver sun and moon icons applied at noon and midnight positions respectively. The custom made bracelet with Diamond Like Carbon treatment subtly reminds the brand logo.
Impeccable Italian Design!
The natural day/night division of a day is the reason why each day is split into two 12 hours cycles. The Egyptian used to have a 12 hour sundial for the day and 12 hour water clock for night time.
Since then many different types of watches have been developed: some with 2 x 12 hour dial (i.e. double-XII system) others with 24 hour dial. However, the dial that became the norm has only 12 hour marks and its cycle is repeated twice during the day.
We believe that a watch should reflect the natural day/night division hence shows a 2 x 12 hour dial. #YOURTIME is a 24 hour watch - this means that the hour hand complete a full rotation every 24 hours. The dial shows the anti-meridian (am) hours on the left hand side and the post-meridian (pm) hours on the right hand side. The zenith for the sun is reached at 12:00 and is at the top of the dial.
Having the entire day at a glance also helps better planning and organizing events – perfect for a busy person or someone who wants to live life to the fullest!
Beginning of 2015 two Italian Swiss gentlemen questioned the belief that luxury should be inherited or gained over time.
They then decided to develop luxury products for young people and this is how Todd & Marlon was born.
Todd & Marlon leverage old craftsmanship to create modern pieces of art; being Italians they appreciate beauty and have an innate sense of style and their Swiss heritage injects precision and attention to details in all their works.
The products they develop are custom made to suit the needs of the people who create their own future - the self-made people!
Todd & Marlon, however, want to offer more than products. Their ultimate goal is to unleash the entrepreneurial spirit hidden within each one of us. For this reason they share resources, insights, books and much more through the different social media channels.
Todd & Marlon - You Choose, #YOURTIME, Don't Inherit