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Jeremiah Dillon (Head of Product Marketing, Google Apps for Work) recently wrote an email to his team that posed a very simple yet thoughts provoking challenge in time management.
In this post you might find that letter as well as a video made by his colleagues that in a certain way explains the letter. We found it quite motivating hence worth sharing.
Happy reading and happy view.
A 24 hour watch is exactly like any common (12 hour) watch with the only difference that in this kind of watch there is one hand that completes a full rotation in 24 hours instead of 12 hours. Most of the 24 hour watches have two hands to indicate the hours: one is based on the standard 12 hours cycle while the second one completes the rotation in 24 hours. Some, instead, have only one hand to indicate the hours and this is the 24 hour hand.
In this post you will see the difference between a 12 hour watch and a 24 hour watch and you might appreciate how to read a 24 hour dial.
A wristwatch is generally made of five parts: i) a clockface which shows the timing, ii) a mechanism that measure the passage of time, iii) the gears that link the clockface to the mechanism iv) a source of energy and v) the case and bracelet.
The most common watches are either mechanical (manual or automatic) or quartz and the main difference between them resides in the source of energy and the way the passage of time is measured.
In the mechanical watches the energy is generated by either a manual winding or by the natural motions of the wearer's body which activate a series of gears that measure the passage of time and also drive the hands in the clockface.
Like the mechanical watch, also the so called quartz watch has gears inside to count the seconds, minutes, and hours and to sweep the hands around the clockface. However, the gears are regulated by an electric circuit instead of a mechanical one. In the watch there is a battery which sends electricity to a quartz crystal. The crystal oscillates at a precise frequency and generates regular electric pulses (one per second) that can drive a small electric motor to turns gear wheels to spin the clock's second, minute, and hour hands. Alternatively the pulses might power an LCD display.
The so called crystal oscillator creates a signal with very precise frequency, so that quartz watches are at least an order of magnitude more accurate than mechanical watches. The first quartz watch was built in 1927 and in the 80s they become more compact and inexpensive, and thanks to their precision they are now the world's most widely used timekeeping technology.
Todd & Marlon believe that every second count and having an accurate view of the time is a must. For their first timepiece Todd & Marlon have then selected a Swiss Made movement because of the quality and Quartz for its reliability and accuracy. This specific caliber is made of hundreds of parts (including 1 jewel) and it has been customized to fit the specific 24 hour dial of #YOURTIME watch.
A 24 hour watch works exactly as a common (12 hour) watch with the only difference that in this kind of watch there is one hand that completes a rotation in 24 hours instead of 12 hours. Most of the 24 hour watches have two hands to indicate the hours: one is based on the standard of 12 hours while the second one completes the rotation in 24 hours. Some have only one hand to indicate the hours and this is the 24 hour hand. In the first collection of Todd & Marlon the watches have only one hand indicating the hours (24 hour) in order to keep it clean and simple.
The natural day/night division of a day is the reason why each day is split into two 12 hours cycles. The Egyptian used to have a 12 hour sundial for the day and 12 hour water clock for night time.
Since then many different types of watches have been developed: some with 2 x 12 hour dial (i.e. double-XII system) others with 24 hour dial. However, the dial that became the norm has only 12 hour marks and its cycle is repeated twice during the day.
We believe that a watch should reflect the natural day/night division hence shows a 2 x 12 hour dial. #YOURTIME is a 24 hour watch - this means that the hour hand complete a full rotation every 24 hours. The dial shows the anti-meridian (am) hours on the left hand side and the post-meridian (pm) hours on the right hand side. The zenith for the sun is reached at 12:00 and is at the top of the dial.
Having the entire day at a glance also helps better planning and organizing events – perfect for a busy person or someone who wants to live life to the fullest!