Todd & Marlon brand logo is a visual translation of their unique concept and style. The font chosen is very classical and sophisticated, and the elegant typeface used for the ampersand represents also the complexity of craftsmanship and the intricacy of the movement of a watch. The modern and stylized shield, a well-recognized symbol of strength, honor and authority, represents the initials of Todd & Marlon. The shield, in fact, is a modern take on the combined letters "T" and "M" (see typeface design evolution). Hence, the shield with the ampersand by itself represents the entirety of the brand and as such it is sometimes used as stand alone element.
Todd & Marlon could have chosen a simpler logo, instead the complexity of the design has been pursued on purpose. In fact, it is used as a standard of quality. It is not easy to manufacture, print, produce this logo across the many substrates and materials present in a watch – especially the ampersand. Hence, the quality of the logo is used as a criteria for positive release of the watches. Only if the logo is properly represented the product can get out of the productions lines to reach the hands of our loyal customers.
Each watch has the logo represented in four to five different places. The logo is in the dial, in the back case, on the crown, on the buckle and in the automatic models also on the rotor in the movement. Depending of the specific placement, the logo is double printed, engraved or embossed. Every single type of execution perfectly reproduces the brand logo, because excellence is Todd & Marlon rule.